# Blog | Dot Commerce

Dot Commerce is an ecommerce development agency, and its blog offers practical perspectives on building, scaling, and optimizing high-performance commerce. Each post links to its full article.

Canonical URL: https://www.dotcommerce.co/blog

## Latest articles

- **[Why Micro-Influencers Are Generating More ROI Than Celebrities in 2026](https://www.dotcommerce.co/blog/why-micro-influencers-outperform-celebrities.md)** (2026-01-06). Why 2026 is the year of the micro-influencer: how smaller creators generate 7% engagement and how Dot Commerce bridges the gap between content and commerce.

- **[The Death of the Paper Catalog: Why B2B Buyers Demand a B2C Experience](https://www.dotcommerce.co/blog/death-of-paper-catalog-b2b-b2c-experience.md)** (2026-01-05). As B2B ecommerce is projected to reach $36 trillion by 2026, the traditional sales rep model is evolving. How to transform complex wholesale operations into a frictionless, B2C-style digital experience.

- **[Stop Saying You're "Eco-Friendly." It's Time for Digital Sustainability Proof.](https://www.dotcommerce.co/blog/digital-sustainability-proof-vs-eco-friendly.md)** (2026-01-05). In 2026, a sustainable brand starts with a sustainable tech stack. How green hosting, lightweight code, and carbon-aware design provide the proof consumers and regulators demand.

- **[The "Recommerce" Boom: Why Brands Are Launching Their Own Resale Marketplaces](https://www.dotcommerce.co/blog/recommerce-boom-brand-resale-marketplaces.md)** (2026-01-05). Resale is a strategic growth engine, not a side project. Why global brands are reclaiming their second-hand markets to drive revenue and loyalty.

- **[TikTok Made Me Buy It: The Rise of Search-Based Social Commerce](https://www.dotcommerce.co/blog/tiktok-search-social-commerce-rise.md)** (2026-01-05). The evolution of TikTok Shop and the shift toward social search: how search-based social commerce is driving billions in sales and what enterprise brands need to do to stay visible in 2026.

## Related

- [Services](https://www.dotcommerce.co/services.md), [Case studies](https://www.dotcommerce.co/case-studies.md), [About](https://www.dotcommerce.co/about.md)
- Platforms: [Shopify](https://www.dotcommerce.co/platforms/shopify.md), [Adobe Commerce](https://www.dotcommerce.co/platforms/magento.md), [BigCommerce](https://www.dotcommerce.co/platforms/bigcommerce.md), [Shopware](https://www.dotcommerce.co/platforms/shopware.md)
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