# How we cut Saunny's Shopify page load times by 40%

- **Client:** Saunny
- **Industry:** Wellness / DTC
- **Platform:** Shopify
- **Services:** Product page rebuild, Performance optimization, Conversion (CRO)
- **Result:** +40%, Faster product page loads

Saunny's Shopify product pages were slow and under-optimized. We rebuilt the product page, fixed the theme's performance issues, and layered in CRO for faster loads and stronger conversion.

## The challenge

Saunny was already selling on Shopify, but the product pages were holding the
store back. Two problems compounded each other: the theme carried inefficiencies
that made the pages slow to load, and the pages themselves were not built to
convert. Shoppers were landing on a slow, undifferentiated product page at
exactly the moment they were deciding whether to buy.

## What we did

We focused where it mattered most, the product page, and worked on three fronts
at once:

- **Rebuilt the product page** from the ground up, with a layout and content
  structure designed to guide shoppers toward a purchase.
- **Fixed the theme performance issues** that were dragging load times down, so
  the page renders faster on the devices most shoppers actually use.
- **Layered in conversion optimization**, tightening product messaging,
  navigation, and the path to add-to-cart.

## The results

- **Product page load times dropped by 40%.**
- A cleaner, easier product page experience with clearer navigation.
- Stronger conversion on the product pages, off the back of the CRO work.